According to the relevant person in charge of the Guangzhou Municipal Bureau of Commerce, these exhibitions are regularly held in professional key exhibition halls in Guangzhou, and have a strong leading role in industrial development. This is the first batch of recognized brand exhibitions, which has a good demonstration and driving effect on guiding the branding development of exhibition projects in the city.
Firstly, the exhibition has a large scale and significant industry influence. Most of the key brand exhibitions recognized this time have a single exhibition scale of over 100000 square meters and have long been rooted in Guangzhou, holding them continuously for more than 15 or even 20 years. The Guangzhou International Professional Lighting and Sound Exhibition, held at the Canton Fair Complex in May this year, covers an area of 200000 square meters, a year-on-year increase of 57.7%. Over 100 events and forums were held during the same period, making it the world's largest professional audio-visual industry exhibition.
Secondly, it has a high level of internationalization. To encourage the exhibition to actively explore the international market and seize overseas orders, the number and country (region) of overseas exhibitors and professional visitors will be identified as important reference indicators for measuring the internationalization of the exhibition. The China (Guangzhou) International Furniture Fair, known as the "Canton Fair for Home Furnishings" in the industry, has attracted over 4700 domestic and foreign exhibitors this year, attracting more than 360000 professional visitors from 178 countries and regions, including over 50000 overseas visitors, an increase of 43.11% compared to 2019, setting a new historical high.
Thirdly, it represents new quality productivity and outstanding global competitiveness. New quality productivity is becoming the driving force and supporting force for the high-quality development of China's foreign trade. The reporter learned that high-tech enterprises, manufacturing industry champions, and specialized and innovative "little giant" enterprises are highly favored by buyers. The world's largest lighting professional exhibition, Guangzhou International Lighting Exhibition&Guangzhou International Building Electrical Technology Exhibition, has been deeply rooted in the lighting industry for 29 years and has become a benchmark for the lighting and LED industry.